Trade show booth design on a budget2/13/2023 ![]() For a standard 10’x10’ booth space, the average would cost $2,100. The industry average for a booth space is $21/square foot. The cost to reserve a space at a trade show will be the costliest item in your budget. That figure must cover your staffing, travel, promotional spend, trade show display purchase, and other related expenses.īudget breakdown infographic by ExhibitorOnline Using the calculation of three times the booth reservation, the overall trade show budget would be $8,700. ![]() For example, a booth at PackExpo in Las Vegas costs approximately $2,900. With these costs in mind, it has been considered an industry standard that a company’s overall trade show budget is three times the cost to reserve a booth space. Expenses related to marketing (advertising, giveaways, sponsorship, etc).Personnel, travel, lodging, and food costs.Cost of onsite show services, shipping, etc.Let’s start with an overview of expenditures:įour major categories related to exhibiting at a trade show ![]() ![]() There are a few recommendations for not blowing your budget. So your company is ready to take the plunge into trade show marketing? But after researching the cost to exhibit at a show or expo, you realize there’s a lot of fees that are not outlined anywhere. ![]()
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